Exit at PE multiples.
Not broker rates.
Individual MSPs sell at 3–7× EBITDA. PE platforms command 8–12×. We build the platform — from your businesses — while you keep running yours.
One platform buyers compete for.
Same business. 30–90% more.
Move the slider to your EBITDA. The higher multiple applies to your own EBITDA — individually valued, negotiated, and distributed, not a pooled average.
Illustrative model only — not a valuation, appraisal, or offer. Your valuation is determined individually on your own EBITDA, not a pooled multiplier. We’ll model your specific numbers in 30 minutes, no obligation.
Buyers pay premiums for diversification.
A machine, not a relationship
Buyers pay up for predictable, recurring revenue. An MSP with 60%+ of income under contract is worth far more than one that lives on projects and break-fix work.
A national footprint
Complementary MSPs across non-overlapping markets create diversification against regional risk — a premium buyers pay for and brokers can’t manufacture.
A story buyers can sell
A platform gives a buyer a real growth story to take to their own investors. One MSP — however well-run — is still a small business, and it’s priced like one. Marketed alongside a qualified group, you help form that platform — while your valuation and your proceeds stay your own.
You keep running your business. We build the platform around it.
Through 12–15 months of prep you operate exactly as today. We standardize reporting, package the platform story, and run the competitive process — no obligation until you’ve reviewed the deal structure and your individual valuation.
Three phases. Twelve months. One group sale.
Join the program
Complementary MSPs are assessed for fit across revenue, MRR, geography, and client mix. You review the full deal structure and your individual valuation before committing.
Build the platform
We standardize reporting, package the platform story, and position the group for institutional buyers — while you keep running your business exactly as today.
Sell together
Multiple institutional buyers, real leverage. Each owner is valued, negotiated, and paid individually — your outcome is your own, determined by LevelUp+IT, not a pooled or shared result.
Program participation does not guarantee an offer. Assessment, onboarding, and diligence qualify an MSP to be marketed alongside a group — they do not obligate any buyer to make an offer, or any offer to be made on any particular terms. Whether an owner receives an offer, from which buyer, and at what valuation is determined only after the diligence and onboarding elements of the program are complete, and depends on diligence findings, buyer appetite, and market conditions. Valuations and distributions are determined individually. Nothing on this page is a promise of any outcome.
Not every MSP. The right fit matters.
Enough scale to contribute to a platform story and clear PE due-diligence thresholds.
Recurring, contracted revenue is the primary value driver. Project-heavy books price lower.
Enough runway to prepare properly and run a competitive institutional process.
You want an exit — not a minority stake or partial recap.
Reviewed or audited books that survive institutional due diligence.
No direct market conflict with other program participants.
Run by MSP owners. Backed by the LevelUp+ team.
Leads all first-touch outreach. A practicing MSP owner, he knows the margins, client headaches, and the exit question from the inside — running the same math on his own exit.
brian@levelup.ceo
Investment banking, private equity, and acquisition finance. Leads deal structure, investor relations, and the group exit process that institutional buyers pay a premium for.
andrew@levelup.ceo
Law degree and accounting background. Has scaled businesses from startups to publicly traded — and handles the legal structure and compliance that make group exits execute.
andy@levelup.ceo
30+ years in IT services. Founder of SmartFirm IT, now leading Cyber Control Group. Evaluates the group exit from the owner’s seat — the right fit and the real questions.
dan@levelup.ceoLet’s run your numbers.
Tell us your revenue, MRR percentage, and rough EBITDA. We’ll model your preliminary valuation range — group exit versus solo broker sale, real numbers and real assumptions.
brian@levelup.ceo · andrew@levelup.ceo